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Author Question: If a consumer were to pursue products and services that seemed to alleviate loneliness, such as ... (Read 115 times)

fox

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Question 1

Mary Chen is torn between going home for the holidays to visit her parents in China or going on a skiing trip with friends from college. Mary would love to be able to do both. Which of the following motivational conflicts will Mary most likely experience as she makes her decision?
◦ An approach-approach conflict
◦ An orientation conflict
◦ An avoidance-avoidance conflict
◦ An approach-avoidance conflict

Question 2

If a consumer were to pursue products and services that seemed to alleviate loneliness, such as playing team sports, going to a bar, and/or shopping in busy malls, the consumer would be expressing a need for ________.
◦ uniqueness
◦ achievement
◦ affiliation
◦ power


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Marked as best answer by fox on Jun 4, 2019

Danny Ewald

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