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Author Question: Explain the theory of cognitive dissonance. Then create an example that illustrates the theory. Be ... (Read 460 times)

LaDunn

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Question 1

Because a purchase decision can involve more than one source of motivation, consumers often find themselves in situations in which different motives, both positive and negative, conflict with one another. Describe three general types of motivational conflict. In addition, comment on how these conflicts help to bring about satisfaction of needs. Provide an example of how marketers tailor their marketing communications to fit consumer needs in each of these cases.

Question 2

Explain the theory of cognitive dissonance. Then create an example that illustrates the theory. Be sure that your example illustrates the phenomena that occur within the confines of the theory.


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Marked as best answer by LaDunn on Jun 4, 2019

katara

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