Question 1
A well-known segmentation system based on how consumers agree or disagree with various social issues is called ________.
◦ the VALS™ (the Values and Lifestyles) system
◦ the AIO measurement analysis
◦ the PRIZM™ Cluster system
◦ the Likert scale analysis
Question 2
The VALS2™ group is termed the ________, who are successful consumers with many resources. This group is concerned with social issues and is open to change.
◦ actualizes
◦ believers
◦ fulfillers
◦ achievers