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Author Question: Julie Morgan loves to go into Springer's Old Country Gifts. It always smells like a field of spring ... (Read 105 times)

shofmannx20

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Question 1

Anna Jeter has a sudden urge she couldn't resist to buy a new purse; she was engaging in ________.
◦ point of purchase stimuli
◦ impulse buying
◦ unplanned buying
◦ none of the above

Question 2

Julie Morgan loves to go into Springer's Old Country Gifts. It always smells like a field of spring flowers. The lighting gives all the products a warm glow, and the mood music is just perfect for casual browsing. After her visit to the store, Julie is always in a better mood. Springer's Old Country Gifts has attracted Julie with its ________.
◦ atmospherics
◦ store position
◦ marketscape theme
◦ subliminal clues


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Marked as best answer by shofmannx20 on Jun 4, 2019

shayla

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