Question 1
Several research methods are used to study reference groups and opinion leadership. ________ methods trace communication patterns among members of a group. These techniques allow researchers to systematically map out the interactions that take place among group members.
◦ geodemographic
◦ sociometric
◦ behavioral
◦ momentum
Question 2
Anna asks people in her social group their opinion about a movie before she watches it. Her social group is an example of a(n) ________.
◦ group norm
◦ reference group
◦ leaderboard
◦ core group