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Author Question: When companies use celebrities in their ads they are using the principle of ________ reference groups. (Read 143 times)

nummyann

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on: Jun 4, 2019

Question 1

The importance of weak ties in a social system is demonstrated by their ________.
◦ momentum effect
◦ social contagion
◦ bridging function
◦ diffusion responsibility

Question 2

When companies use celebrities in their ads they are using the principle of ________ reference groups.
◦ membership
◦ normative
◦ coercive
◦ aspirational
Consumer Behavior: Buying, Having, and Being ¦ Solomon ¦ 12th Edition
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Marked as best answer by nummyann on Jun 4, 2019

janieazgirl

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Reply #1 on: Jun 4, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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nummyann

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Reply 2 on: Jun 4, 2019
Excellent

nathang24

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Reply 3 on: Yesterday
Wow, this really help

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