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Author Question: Jason is a marketing researcher working for a client who believes that social class will be an ... (Read 154 times)

sam.t96

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on: Jun 4, 2019

Question 1

Vance comes from the lower-upper class as does Jeff. They are both madly in love with Julia, who is beautiful enough to do part-time modeling. According to the principle of ________, Julia could be attracted to both men.
◦ elaborated codes
◦ ascribed status
◦ restricted codes
◦ homogamy

Question 2

Jason is a marketing researcher working for a client who believes that social class will be an important segmenting device. Jason decides to find social class categories by simply asking respondents to pick their own category. Which of the following best supports Jason's approach?
◦ Most Americans don't mind talking about social class but are usually inaccurate in determining their own categories.
◦ American consumers are generally better able to identify their neighbors' social class than their own social class.
◦ American consumers generally have little difficulty accurately placing themselves in the lower-middle class or middle class.
◦ Most Americans will list the social class they wish to belong to rather than the one they actually occupy.
Consumer Behavior: Buying, Having, and Being ¦ Solomon ¦ 12th Edition
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Marked as best answer by sam.t96 on Jun 4, 2019

SeanoH09

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Reply #1 on: Jun 4, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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sam.t96

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Reply #2 on: Jun 4, 2019
Thanks


SeanoH09

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Reply #3 on: Jun 4, 2019
Welcome :)


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