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Author Question: Which of the following is NOT true about distribution concerns when marketing internationally? (Read 197 times)

ericka1

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Question 1

If a brand name becomes generic in one country, it becomes generic in other countries as well.
◦ true
◦ false

Question 2

Which of the following is NOT true about distribution concerns when marketing internationally?
◦ Because most foreign consumers are easily presold by advertising messages, it is difficult to convince retailers to offer good service.
◦ In some countries, few potential sales lie outside the large metropolitan areas.
◦ Geographic barriers may divide countries into very distinct markets.
◦ Each country has its own distribution system, making standardization of distribution difficult.


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Marked as best answer by ericka1 on Sep 5, 2019

Kaytorgator

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Kaytorgator

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