Author Question: What is the difference between bookings fees and distribution payments? What will be an ideal ... (Read 73 times)

abern · **on:** Sep 11, 2019

Question 1

Assume you have been appointed marketing director of a large dude ranch in Arizona.

Identify the type of audience that you think you would want to target, the kind of message that you would want to give them, and the media you might select to reach them effectively and economically.

Question 2

What is the difference between bookings fees and distribution payments?

What will be an ideal response?

macagnavarro · **Reply #1 on:** Sep 11, 2019

Answer 1

Dude ranches appeal strongly to families and to those seeking quiet escape from everyday stresses and strains. Because it is a narrow niche, advertising dollars must be spent wisely. Sunset Magazine carries a considerable amount of this type of advertising because the magazine appeals to these audiences and it has a section that features small space ads that focus on unique destinations. Another good choice is to buy space in local or state tourism brochures.

And, some cities and states have magazines that cover the history and beauty of the city or region that also have affordable rates and reach the right audiences. Obviously, a good Web site with a good selection of key search words is also essential. Direct-mail advertising is also sometimes considered if good targeted lists can be found.

Answer 2

A bookings fee is paid by a travel agency to a GDS while the distribution payment represents that portion of the bookings fee that is paid back to the travel agency by the GDS.