The Bouncy Ball Company recently began using teams in the production of its bouncy balls. At first things seemed to be working, but then a number of problems began to arise. Team members were not always sure what they were supposed to be doing and they were having trouble coordinating their efforts. As a result, the balls were not as bouncy as they were supposed to be and many of them had to be scrapped. The company has decided to contact a consultant to help them with team building. As the consultant, what will you tell the company about team building and the team building process?