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Author Question: Renault and its rivals are racing to offer middle-class consumers a new value proposition by selling ... (Read 47 times)

sammy

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on: Dec 2, 2019
Renault and its rivals are racing to offer middle-class consumers a new value proposition by selling cars for the equivalent of $10,000 or less. On the heels of Renault's success with Dacia Logan came the $2,500 Nano from India's Tata Motors. This illustrates that:
◦ higher product development costs are a driving force behind globalization.
◦ market success depends on reaching a threshold of acceptable quality for consumers.
◦ cars are not very popular in emerging markets like India.
◦ consumers are looking for low price irrespective of quality.
◦ Renault is overcharging for their cars compared to their competitors.
Global Marketing ¦ Keegan, Green ¦ 8th Edition
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Marked as best answer by sammy on Dec 2, 2019

ngr69

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Reply #1 on: Dec 2, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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sammy

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Reply 2 on: Dec 2, 2019
:D TYSM

tranoy

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Reply 3 on: Yesterday
Excellent

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