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Author Question: Renault and its rivals are racing to offer middle-class consumers a new value proposition by selling ... (Read 56 times)

sammy

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Renault and its rivals are racing to offer middle-class consumers a new value proposition by selling cars for the equivalent of $10,000 or less. On the heels of Renault's success with Dacia Logan came the $2,500 Nano from India's Tata Motors. This illustrates that:
◦ higher product development costs are a driving force behind globalization.
◦ market success depends on reaching a threshold of acceptable quality for consumers.
◦ cars are not very popular in emerging markets like India.
◦ consumers are looking for low price irrespective of quality.
◦ Renault is overcharging for their cars compared to their competitors.


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Marked as best answer by sammy on Dec 2, 2019

ngr69

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sammy

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Reply 2 on: Dec 2, 2019
Gracias!


ebonylittles

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Reply 3 on: Yesterday
Excellent

 

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