Product and market opportunities in a postindustrial society are more heavily dependent upon new products and innovations than in industrial societies. An example of this would be:
◦ Coca-Cola Company developing a beverage Vintago in low-income countries.
◦ Hermes creating handbags called Amazonia.
◦ India's Suzlon Energy using wind-driven turbines.
◦ Nestlé marketing Bono brand cookies in Brazil.
◦ New e-commerce markets for interactive forms of electronic communication.