The enlargement of the EU has impacted marketing strategies in the Eurozone countries by:
◦ having less flexibility in the placement of factories.
◦ increasing the cost of production since the euro replaced local currency.
◦ shifting products from one market to another in the event of shortages.
◦ reduced tariffs and quotas for products imported from non-EU members.
◦ making it difficult to export food products from one country to another.