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Author Question: Campbell is the world's largest soup company, commanding about 80% of the U.S. canned soup market. ... (Read 191 times)

ec501234

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Campbell is the world's largest soup company, commanding about 80% of the U.S. canned soup market. However, the company has a presence in only 6% of the world's soup markets. Russians eat 32 billion servings of soup each year, and the Chinese consume 300 billion! By contrast, Americans eat 15 billion servings each year. Sensing a huge opportunity, Campbell has dispatched teams to observe Russian and Chines habits. This type of interpretation and decision is based on:
◦ income elastic analysis.
◦ demand pattern analysis.
◦ polycentrism.
◦ time series displacement.
◦ comparative analysis.


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Marked as best answer by ec501234 on Dec 2, 2019

Bsand8

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ec501234

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Reply 2 on: Dec 2, 2019
Excellent


bigsis44

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Reply 3 on: Yesterday
:D TYSM

 

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