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Author Question: Companies like Coca-Cola had the first-mover advantage since they were the first company to enter a ... (Read 93 times)

humphriesbr@me.com

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on: Dec 2, 2019
Companies like Coca-Cola had the first-mover advantage since they were the first company to enter a global market. However, there are also first-mover disadvantages which include:
◦ gain business experience.
◦ best chance of becoming world leader.
◦ lead in advertising and promotion exposure.
◦ substantial investments in marketing.
◦ advantage in adapting to the local culture.
Global Marketing ¦ Keegan, Green ¦ 8th Edition
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Marked as best answer by humphriesbr@me.com on Dec 2, 2019

debra928

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Reply #1 on: Dec 2, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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humphriesbr@me.com

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Reply 2 on: Dec 2, 2019
Excellent

nothere

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Reply 3 on: Yesterday
Wow, this really help

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