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Author Question: When a marketer understands that a product satisfies a buyer's rational criteria while also evoking ... (Read 75 times)

Mimi

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on: Dec 2, 2019
When a marketer understands that a product satisfies a buyer's rational criteria while also evoking an emotional response, the marketer should:
◦ utilize a multi-tiered targeting strategy rather than a concentrated strategy.
◦ follow normal targeting strategy.
◦ only target consumers in high-income countries.
◦ create advertising that reflects a bipolar, high-tech and high-touch approach.
◦ commission psychographic segmentation studies to augment demographic data.
Global Marketing ¦ Keegan, Green ¦ 8th Edition
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Marked as best answer by Mimi on Dec 2, 2019

deja

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Reply #1 on: Dec 2, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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Mimi

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Reply 2 on: Dec 2, 2019
Thanks for the timely response, appreciate it

amandalm

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Reply 3 on: Yesterday
Wow, this really help

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