The world's best-known cosmetics companies are setting their sights on a lucrative new market segment: the emerging middle classes in countries such as Brazil, Russia, India, and China. However, these companies have to understand:
◦ what beauty means to Chinese women.
◦ that Chinese consumers are not willing to invest in beauty products.
◦ that women's preferences in those countries are almost similar.
◦ cosmetics are preferred mostly by the top end of the market in China.
◦ that working Indian women prefer only local brands.