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Author Question: The world's best-known cosmetics companies are setting their sights on a lucrative new market ... (Read 23 times)

Destiiny22

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The world's best-known cosmetics companies are setting their sights on a lucrative new market segment: the emerging middle classes in countries such as Brazil, Russia, India, and China. However, these companies have to understand:
◦ what beauty means to Chinese women.
◦ that Chinese consumers are not willing to invest in beauty products.
◦ that women's preferences in those countries are almost similar.
◦ cosmetics are preferred mostly by the top end of the market in China.
◦ that working Indian women prefer only local brands.


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Marked as best answer by Destiiny22 on Dec 2, 2019

fromAlphatoOmega22

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Destiiny22

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Reply 2 on: Dec 2, 2019
Excellent


dawsa925

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

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