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Author Question: Targeting the 300 million farmers in India who still use plows harnessed to oxen, John Deere ... (Read 39 times)

Sportsfan2111

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Targeting the 300 million farmers in India who still use plows harnessed to oxen, John Deere engineers created a line of relatively inexpensive, no-frills tractors. The Deere team then realized that the same equipment could be marketed to hobby farmers and acreage owners in the United States, a segment that they had previously overlooked. This is an example of ________ strategy.
◦ product extension-communications adaptation
◦ product invention
◦ dual adaptation
◦ product adaptation-communications extension
◦ product-communications extension


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Marked as best answer by Sportsfan2111 on Dec 2, 2019

bigsis44

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Sportsfan2111

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Reply 2 on: Dec 2, 2019
YES! Correct, THANKS for helping me on my review


dreamfighter72

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Reply 3 on: Yesterday
Excellent

 

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