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Author Question: To promote its Centrino wireless chip, Intel launched a global ad campaign that features different ... (Read 44 times)

HCHenry

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To promote its Centrino wireless chip, Intel launched a global ad campaign that features different combinations of celebrities. These celebrities were chosen because they are widely recognized in the key world markets. This type of strategy is referred to as:
◦ product-communications extension.
◦ product extension-communications adaptation.
◦ product adaptation-communications extension.
◦ product-communication adaptation.
◦ product invention.


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Marked as best answer by HCHenry on Dec 2, 2019

Jmfn03

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HCHenry

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Reply 2 on: Dec 2, 2019
Thanks for the timely response, appreciate it


komodo7

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Reply 3 on: Yesterday
:D TYSM

 

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