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Author Question: Dell's rise to a leading position in the global PC industry was based on Michael Dell's decision to ... (Read 101 times)

lak

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Dell's rise to a leading position in the global PC industry was based on Michael Dell's decision to bypass conventional channels by selling direct and by customizing computers. Discuss the importance of channel innovation, giving examples of piggyback marketing in emerging markets.


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Marked as best answer by lak on Dec 2, 2019

ladyjames123

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lak

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Reply 2 on: Dec 2, 2019
Gracias!


pratush dev

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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