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Author Question: Which of the following is not characteristic of mass marketing? (Read 42 times)

Zulu123

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on: Dec 2, 2019
Which of the following is not characteristic of mass marketing?
◦ Repetition of ads is the key to awareness and remembering.
◦ The customer perceives relatively little risk.
◦ Product benefits do not typically include home delivery.
◦ Purchase action is deferred.
◦ Advertising is used to generate an immediate inquiry or purchase.
Global Marketing ¦ Keegan, Green ¦ 8th Edition
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Marked as best answer by Zulu123 on Dec 2, 2019

jaymee143

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Reply #1 on: Dec 2, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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Zulu123

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Reply 2 on: Dec 2, 2019
Thanks for the timely response, appreciate it

mcarey591

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Reply 3 on: Yesterday
Gracias!

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