Question 1
iTunes uses a ________ approach when it allows customers to select a dozen songs of their choosing and have them made into a CD.
◦ product focus
◦ process focus
◦ continuous
◦ repetitive focus
◦ mass customization
Question 2
Which of the following company(ies) use a mass customization approach?
◦ Dell and Align Technology
◦ Arnold Palmer Hospital and Frito-Lay
◦ Align Technology
◦ Frito-Lay
◦ Dell and Arnold Palmer Hospital