Author Question: Companies can enhance their "trustability" by: (Read 262 times)

bcretired · **on:** Mar 30, 2020

Question 1

Some ways customer demographics are changing discussed in this chapter are:
◦ young people becoming active consumers at earlier age.
◦ businesses face a more diverse mix of cultures.
◦ "baby boomers" are changing the image of active 60-plus buyers.
◦ All of the above.

Question 2

Companies can enhance their "trustability" by:
◦ keeping pricing information confidential so that customers do not feel they are paying too much.
◦ giving different policy answers to individual customers.
◦ automatically renewing subscriptions or product shipment so that customers don't have to do this.
◦ exceeding expectation for openness and transparency.

nekcihc358 · **Reply #1 on:** Mar 30, 2020

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