Question 1
Some ways customer demographics are changing discussed in this chapter are:
◦ young people becoming active consumers at earlier age.
◦ businesses face a more diverse mix of cultures.
◦ "baby boomers" are changing the image of active 60-plus buyers.
◦ All of the above.
Question 2
Companies can enhance their "trustability" by:
◦ keeping pricing information confidential so that customers do not feel they are paying too much.
◦ giving different policy answers to individual customers.
◦ automatically renewing subscriptions or product shipment so that customers don't have to do this.
◦ exceeding expectation for openness and transparency.