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Author Question: Companies can enhance their "trustability" by: (Read 258 times)

bcretired

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Question 1

Some ways customer demographics are changing discussed in this chapter are:
◦ young people becoming active consumers at earlier age.
◦ businesses face a more diverse mix of cultures.
◦ "baby boomers" are changing the image of active 60-plus buyers.
◦ All of the above.

Question 2

Companies can enhance their "trustability" by:
◦ keeping pricing information confidential so that customers do not feel they are paying too much.
◦ giving different policy answers to individual customers.
◦ automatically renewing subscriptions or product shipment so that customers don't have to do this.
◦ exceeding expectation for openness and transparency.


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Marked as best answer by bcretired on Mar 30, 2020

nekcihc358

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bcretired

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Reply 2 on: Mar 30, 2020
Excellent


dawsa925

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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