A recent national election resulted in a surprising outcome. Although the pre-election polls indicated that the population favoured the Blue Party, the Red Party was the victor. According to research on the relationship between attitudes and behaviour, how could you explain the election results?
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People are generally dishonest when they report their attitudes, so the behaviour appears surprising.◦
Contrary to popular belief, there is essentially no correlation between attitudes and actual behaviour.◦
Although there is a modest correlation between attitudes and behaviour, the relationship is not strong enough to be able to use attitude to accurately predict behaviour.◦
People with the strongest attitudes will voice those attitudes but tend not to act on them.
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