Australian Business Partner (Scenario)
The Coffee Cup Corporation (CCC) is a large U.S.-based coffee retailer with stores across America. After months of research, CCC executives have decided to open their first international store in Sydney, Australia. CCC managers have been assigned the task of selecting an appropriate Australian business partner for the coffee company. CCC managers flew to Sydney to interview potential business partners, and they have narrowed the list to three.
Which of the following statements most likely supports CCC managers selecting Business Partner Y instead of Business Partner Z?
◦ Business Partner Y has a good reputation in the marketplace.
◦ Business Partner Y is fairly young and hence requires experience in the food and beverage industry.
◦ Business Partner Y has distinct goals and objectives compared to CCC.
◦ Business Partner Y has the most experience in the automobile industry but now wants to venture into the food and beverage industry.
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Global Coffee Production
Business Analytics, 2nd Edition