Question 1
Some marketing research jobs, particularly those in client-side companies, require ________who have no direct experience in the field.
◦ comprehensive training
◦ extensive on-the-job experience
◦ a graduate degree
◦ certification
Question 2
Some students go directly to work in the marketing research industry after obtaining undergraduate degrees. Which of the following is NOT one of the most common majors for undergrads who want to enter the field?
◦ Business analytics
◦ Statistics
◦ Archaeology
◦ Anthropology