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Author Question: Our text conceptualizes the research process as entailing 11 steps; other texts or sources may ... (Read 25 times)

unreallynx

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on: Feb 10, 2022

Question 1

Discuss the basic processes managers must go through in determining the need to conduct marketing research. Also, how do managers justify or not justify the value of performing marketing research?

Question 2

Our text conceptualizes the research process as entailing 11 steps; other texts or sources may present the process in fewer or more steps. Describe and discuss why these steps are important and why they may or may not be used or even the process altered.
Marketing Research ¦ Burns, Veeck ¦ 9th Edition
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Marked as best answer by unreallynx on Feb 10, 2022

KobyRhoads

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Reply #1 on: Feb 10, 2022
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unreallynx

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Reply 2 on: Feb 10, 2022
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