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nods

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Question 1

What is the name for the ethnographic study of online activities?
◦ Onlineography
◦ Mobileography
◦ Netnography
◦ Digitalography

Question 2

What objective would a financial institution have for holding focus groups after an image survey showed a particular branch consistently received lower scores on "employee friendliness"?
◦ They wanted to understand consumer vocabulary.
◦ They wanted to understand more about consumer needs, motives, perceptions, and attitudes.
◦ They wanted to follow-up from the qualitative study.
◦ They wanted to understand findings from the quantitative study.


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Marked as best answer by nods on Feb 10, 2022

miro2222

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nods

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Reply 2 on: Feb 10, 2022
Excellent


momolu

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

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