Author Question: Marketing researchers and their clients cannot decide on sample size without taking cost into ... (Read 34 times)

Rafic Kaaki · **on:** Feb 10, 2022

Question 1

It is possible to reduce the ________ by applying the finite multiplier.
◦ population and achieve the same accuracy level
◦ sample size or achieve the appropriate accuracy level
◦ sample size and achieve the same accuracy level.
◦ accuracy level and maintain the same sample size

Question 2

Marketing researchers and their clients cannot decide on sample size without taking cost into consideration, however, the key is to ________.
◦ remember when to consider cost
◦ remember that budgets can be adjusted
◦ understand the effect on research outcomes
◦ understand sample sizes can be adjusted downward to accommodate cost

Karla347 · **Reply #1 on:** Feb 10, 2022

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