Question 1
Many marketing research firms and advertising agencies supplement their written and oral research reports with ________.
◦ videos
◦ continuing mini-briefings
◦ additional research at no-charge
◦ focus groups
Question 2
Presentation of table after table of statistics by researchers ________.
◦ has little value unless tied to an explanation of why data are important
◦ shows thoroughness on the part of the research company
◦ encourages managers to dig deeper for meaning
◦ results in great value by demonstrating objectivity