Question 1
A firm's portion of the total sales within a market is its ________.
◦ market penetration
◦ market share
◦ diversification level
◦ market segmentation
◦ market development
Question 2
A research technique that measures the brain activity of customers while they are interacting with a product or brand is known as ________.
◦ neuromarketing studies
◦ ethnographic experiments
◦ psychoanalysis
◦ transactional analysis
◦ focus groups