Author Question: Penetration pricing doesn't work if ________. (Read 14 times)

Lin Shi · **on:** May 9, 2022

Question 1

In ________, the seller doesn't set a firm price. Instead, buyers competitively propose the prices that they are willing to pay.
◦ cost-based pricing
◦ value-based pricing
◦ optimal pricing
◦ auction pricing
◦ freemium pricing

Question 2

Penetration pricing doesn't work if ________.
◦ the company can't sustain the low price levels profitably
◦ there is some level of competition in the market
◦ a company is entering a market that is new
◦ the customers in a market are highly price sensitive
◦ the product is characterized by high extent of price elasticity

xinyiff · **Reply #1 on:** May 9, 2022

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