Question 1
Using a brand name on a variety of related products is known as ________.
◦ brand filling
◦ commercialization
◦ product mix
◦ family branding
◦ brand stretching
Question 2
What will a break-even analysis show?
◦ The price level that will generate a profit
◦ The amount competitors charge for their products
◦ Which variable costs need to be controlled in order to generate a profit
◦ The most that should be charged
◦ The fixed costs that need to be controlled in order to generate a profit