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Author Question: Consider an oligopolistic industry. Advertising by existing firms (Read 55 times)

swande

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Question 1

"Brand proliferation" is an example of
◦ an absolute cost advantage.
◦ an economy of scale.
◦ predatory pricing.
◦ a firm-created barrier to entry.
◦ collusive behaviour.

Question 2

Consider an oligopolistic industry. Advertising by existing firms
◦ allows easy entry to a new entrant with small sales.
◦ can be an effective entry barrier to potential entrants to the industry.
◦ only exists where natural entry barriers are weak.
◦ maximizes joint profits for firms in the industry.
◦ will increase the expected market share of new entrants to the industry.


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Marked as best answer by swande on Oct 12, 2022

hiyayyay

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swande

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Reply 2 on: Oct 12, 2022
Great answer, keep it coming :)


amcvicar

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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