An advantage of focus groups over individual interviews is that they
a. reveal shared knowledge and social interaction.
b. collect a representative sample of the population.
c. more easily allow quantitative data collection.
d. all of the above
Question 2
A focus group study is most like a(n):
a. case study with a group.
b. qualitative interview with a group of unrelated people.
c. representative sample of a population.
d. field experiment.