Author Question: An advantage of focus groups over individual interviews is that they a. reveal shared knowledge ... (Read 42 times)

jayhills49 · **on:** Jun 22, 2018

An advantage of focus groups over individual interviews is that they

a. reveal shared knowledge and social interaction.
b. collect a representative sample of the population.
c. more easily allow quantitative data collection.
d. all of the above

Question 2

A focus group study is most like a(n):

a. case study with a group.
b. qualitative interview with a group of unrelated people.
c. representative sample of a population.
d. field experiment.