Persuasion is more successful when the source a. has high ...

[abarnes]

Persuasion is more successful when the source
 
  a. has high credibility.
  b. is more intelligent.
  c. has preexisting attitudes.
  d. is perceived as different from the receiver.

Question 2

Which of the following contains the elements of the persuasion process?
 
  a. Receiver, message, sender, channel c. Source, method, sender, receiver
  b. Sender, receiver, message, method d. Source, receiver, channel, message

[chreslie]

Answer to Question 1

A

Answer to Question 2

D