The Lipton Ice and dextrose pill research demonstrated that subliminal messages are most effective when participants
a. cared very much about the issue.
b. were low in self-monitoring.
c. were low in the need for evaluation.
d. really needed the item being advertised.
Question 2
Assessment centers' multidimensional approach to making hiring decisions is
a. good at predicting who will make a good employee.
b. very inexpensive compared to traditional methods
c. assumed to be less effective than traditional interviews.
d. more prone to applicant attempts to manipulate the interview process.
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