Because applicants try to present themselves in the best light, ...

[SO00]

Because applicants try to present themselves in the best light, traditional employment interviews often lack
 
  a. reliability.
  b. predictive validity.
  c. construct validity.
  d. standardization.

Question 2

The more products a celebrity endorses, the
 
  a. more competent she becomes in the eyes of consumers.
  b. less trustworthy she becomes in the eyes of consumers.
  c. more likeable she becomes in the eyes of consumers.
  d. less likely an audience member is to use to peripheral route to persuasion.

[DHRUVSHAH]

Answer to Question 1

b

Answer to Question 2

b

[SO00]

Thank you!

[DHRUVSHAH]

Happy to help