Suppose you are trying to persuade people to volunteer their time to help build houses this coming Saturday. Based on the commitment and consistency principle, which of the following represents the most effective strategy?
a. Leave a voicemail message describing the volunteer opportunity.
b. Ask people to write their name on the volunteer sign-up sheet.
c. Send people an email describing the volunteer opportunity.
d. Send people a letter and email describing the volunteer opportunity.
Question 2
Central route processing is more likely to occur when we have the ability and motivation to process information.
Indicate whether this statement is true or false.
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