Which of the following factors does a researcher need to take into consideration if she wants to be able to predict participants' behaviors?
a. The specificity of the attitude
b. The personal relevance of an attitude
c. The accessibility of an attitude
d. The researcher would need to consider the specificity, personal relevance, and accessibility of the attitude.
Question 2
Bob is watching a news show on the issue of abortion. As a result, his attitude about abortion is now active in his consciousness. This demonstrates the idea of __________
a. Attitude accessibility
b. Attitude strength
c. Attitude specificity
d. Both attitude specificity and attitude accessibility
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