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Author Question: If someone views an advertisement for a product endorsed by a celebrity he/she does not like, after ... (Read 142 times)

jilianpiloj

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on: Jun 22, 2018
If someone views an advertisement for a product endorsed by a celebrity he/she does not like, after viewing it many more times, he/she will
 
  (a) like the product more.
  (b) like the product less.
  (c) like the product the same.
  (d) like the product more up to a certain point, then begin to like it less

Question 2

Advertisers, as well as waiters and waitresses, have found a technique for quickly increasing their trustworthiness in the eyes of an audience. It involves:
 
  (a) arguing earnestly for the virtues of their product.
  (b) saying how intelligent they think the audience is.
  (c) arguing initially against their own interests by mentioning a minor problem with their product.
  (d) saying how dependent they are on the audience.
  (e) arguing first for the virtues of their product and then mentioning a minor problem with it.


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lucas dlamini

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Reply #1 on: Jun 22, 2018
Answer to Question 1

ANSWER: B

Answer to Question 2

ANSWER: C


jilianpiloj

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Reply #2 on: Jun 22, 2018
Thank you


lucas dlamini

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Reply #3 on: Jun 22, 2018
No problem :)


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