In a 1976 study, Kunz and Woolcott sent Christmas cards to a sample of complete strangers. According to the rule of reciprocation, what would we expect the majority of the recipients to do?
(a) Send a Christmas card to the researchers.
(b) Contact the researchers to find out who sent the card.
(c) Return the card to the researchers, since it must have been misaddressed.
(d) Throw out the cards and not send anything to the researchers.
Question 2
A study by Dennis Regan examined how the factors of liking for a requester and receiving a favor (a free Coke) from a requester influenced the tendency to comply with the requester's subsequent appeal to purchase some raffle tickets. What happened?
(a) Both liking and reciprocity were strong and equal motivators of compliance.
(b) Reciprocity was the more powerful motivator because, when subjects owed the requester a favor, they bought as many tickets when they disliked him as when they liked him.
(c) Liking was the more powerful motivator because the requester's prior favor hardly influenced subjects' decisions to buy the raffle tickets.
(d) Both liking and reciprocity were ineffective motivators of compliance.
Results of the study by Laruelle et al. (1996)
Jacques-Louis David, Study for the Death of Socrates.
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