The mere exposure effect implies that _____ leads to liking. ...

[kshipps]

The mere exposure effect implies that _____ leads to liking.
 
  a. similarity
  b. reinforcement
  c. familiarity
  d. cognitive consistency

Question 2

Moreland and Beach (1992) had women come to a large lecture class, posing as students. Each woman came to the class a different number of times. The researchers found that other students liked
 
  a. the woman who came least often
  b. the woman who was most memorable
  c. the woman who was least attractive
  d. the woman who came most often

[whitcassie]

Answer to Question 1

Answer: C

Answer to Question 2

Answer: D