Answer to Question 1
Answer:
First, a stimulus (event) activates an attitude. The attitude then influences our perception of the stimulus or event. The stimulus also activates our awareness of social norms about appropriate behavior in that particular situation. The attitude and social norms form our framing or definition of the event. This framing and defining then shapes our behavior related to the stimulus or event.
Answer to Question 2
Answer:
Participants were randomly assigned to complete either an easy or a difficult talk. Then participants read either a strong or weak message in favor of comprehensive exams. When people had high ego-depletion (were assigned the difficult task) they were more persuaded by both strong and weak arguments. Individuals who had low ego depletion (were assigned the easy task) were only persuaded by the strong arguments. This indicates that it takes effort to resist persuasive appeals or at least to process them well, thus the ego-depleted participants were more likely to heuristically process and were persuaded by any argument even when the argument was weak.
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