Author Question: Describe the two routes through which people change their attitudes, according to the ELM. When ... (Read 94 times)

dollx · **on:** Jun 22, 2018

Describe the two routes through which people change their attitudes, according to the ELM. When would people be likely to change their attitudes through each of the two routes?

What will be an ideal response?

Question 2

When do people use shortcut evidence in order to make their judgments? Describe what shortcut evidence people use, and give an example of how it might lead a person to change an important attitude, belief, or behavior.

What will be an ideal response?

hollysheppard095 · **Reply #1 on:** Jun 22, 2018

Answer to Question 1

Answer: Central route: involves careful scrutiny of the message arguments to determine message agreement, and is more likely when individuals have the motivation and ability to process carefully.

Answer to Question 2

Answer: People use them when they want to be accurate but lack the time and/or ability to process messages carefully. Good shortcuts include credible communicators (both expert and trustworthy), others' responses, and ready ideas.