Imagine you are a mayor and are trying to convince the city ...

[darbym82]

Imagine you are a mayor and are trying to convince the city council to agree with your proposal for a new water treatment plant. You decide to hire someone to testify in front of the city council.
 
  Name and describe the two characteristics you would look for when recruiting a credible communicator.
 
  What will be an ideal response?

Question 2

Describe the need for cognition and how it can impact the depth of message processing.
 
  What will be an ideal response?

[mistyjohnson]

Answer to Question 1

Answer: Expertise: Is the communicator an acknowledged expert on the relevant issues pertaining to water treatment?

Answer to Question 2

Answer: Need for cognition: the tendency to enjoy and engage in deliberative thought. Persons high on this factor are more likely to centrally process messages, whereas persons who are low are more likely to peripherally process messages.

[darbym82]

Excellent

[T4T]

Thanks for the timely response, appreciate it