Author Question: The text defines persuasion as A) an observable change in a behavior that indicates public ... (Read 52 times)

fasfsadfdsfa · **on:** Jun 22, 2018

The text defines persuasion as

A) an observable change in a behavior that indicates public conformity to a group norm.
B) the use of legitimate authority to enforce compliance with society's laws and regulations.
C) a change in a private attitude or belief resulting from the receipt of a message.
D) the use of subliminal suggestions to induce unconscious compliance in the target.

Question 2

The main tenet of social exchange theory is that we will help others when

a. the rewards outweigh the costs.
b. the rewards are high.
c. the costs are low.
d. they have already helped us.