Solomon Asch conducted a series of studies in which confederates ...

[K@]

Solomon Asch conducted a series of studies in which confederates publicly gave an obviously wrong judgment, and then a participant was asked to make a judgment about the length of several lines he or she saw. What was the result of this study?
 
  Describe how participants behaved. Additionally, state if they were subject to normative or informational social influence.
  What will be an ideal response?

Question 2

Informational social influence does not always produce conformity, but informational conformity is more likely in some situations than in others. What factors increase conformity to informational social influence?
 
  What will be an ideal response?

[fromAlphatoOmega22]

Answer to Question 1

Answer: In Asch's studies, he found that most of the time, the real participants would conform and provide a wrong answer at least on one occasion during a series of trials. This is evidence for the power of normative social influence.

Answer to Question 2

Answer: The most crucial variable is how ambiguous a situation is. The more uncertain we are of the appropriate construal or the appropriate course of action, the more we will yield to informational social influence. Crisis situationsin part because they are ambiguous and in part because they call for immediate actionare other situations that increase informational conformity. And finally, especially in ambiguous situations or during crises, we often turn to experts as a source of information on what's going on and what we should do.