Based on research by Goldstein and colleagues (2008), which of the following techniques would be most effective in getting hotel guests to reuse their bath towels?
a. putting a sign in every room stating Help Save the Environment with a cute endangered animal on it
b. having hotel clerks ask guests face-to-face to reuse towels
c. offering a free breakfast to guests who reused their towels two nights in a row
d. putting a sign in the room stating that that majority of guests in this room reuse the towel
Question 2
According to research presented in the text (Baron et al., 1996), participants were asked to select perpetrators after a lineup in conditions of high ambiguity;
the perpetrator wore different clothing in the lineup than in the original photo, and the slides were shown very quickly. Recall also that some participants were told that the task was one that was being designed for use by the police department and were offered 20 if they were the most accurate, while others were told that it was just a laboratory task under development. This study demonstrated that
a. the more important it was to the participants to be accurate, the more they conformed to other group members' answers.
b. the more important it was to participants to be accurate, the less they conformed to other group members' answers.
c. when the task was more important, people conformed more but their self-esteem decreased.
d. people were more resistant to influence in this study than in the Sherif study because of the greater degree of mundane realism.
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