A public service ad on television shows a young boy resisting the attempts of someone off-camera to persuade him to accept drugs. The boy resists each and every enticement (e.g., It'll make you fly
or Come on, this one's free). The camera then pans back, and the boy's father hugs him and says, Good job, son This ad illustrates the use of ________ to increase resistance to attitude change.
a. psychological reactance
b. priming
c. fear appeals
d. attitude inoculation
Question 2
Why, according to research by McGuire (1964), does attitude inoculation work to increase resistance to subsequent persuasion attempts? Attitude inoculation
a. generates psychological reactance, so people ignore subsequent messages.
b. encourages people to think about the issues and to generate counterarguments.
c. raises self-esteem, and thus makes people less vulnerable to later persuasion attempts.
d. increases fear, and thus make people less responsive to logical arguments.
Young gorilla in tree
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